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Wednesday, May 15 • 11:00am - 12:00pm
Fractionals 101: What is a fractional Executive & how can they help grow your start-up or Small or Medium size business (SMB) without breaking your company bank.

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Fractionals executives are new on the scene.. well..kind of. The term factional is new, the concept is not. If you’re a start-up or SMB, we know you’re on a budget, but YOU also know you REALLY need to hire that VP of Sales to help hire and manage your sales team, RIGHT? Or that CIO to handle the ever-growing need for security in the world of AI and cyber security. But how can you afford to hire a full-time CIO, COO, CTO, VP of Sales/CRO? Fractional executives are your answer. We’re part-time executives.. we come in as contractors with our sleeves rolled up, a wealth of experience, and ready to get down to business! You don’t have to hire a full-time executive with all the cost that comes with that: a large salary… + benefits, bonuses, equity.. and then the hope you’re picked the right candidate and your months of recruiting and hiring landed you the right executive, because you have the resource of fractional talent at your fingertips.

In this panel we will have several fractional executives representing multiple titles. We’ll discuss what a fractional REALLY is, how fractional executives can help your start up or SMB, how you’ll know if & when you’ll need to hire one for your company, & the pros & cons of hiring a fractional. We’ll cover the difference between a Fractional, an Interim, an Advisor & a Consultant. We’ll discuss pricing models & expectations from both sides of the fence, the fractional side and the CEO side. We will end the session with a Q & A. We hope to see you there!

Kim Cragg – fVP of Sales @ Ignite Fractional Sales Solutions
Bryan DeShasier – fCOO  @ Fractipro
Christian Solomine – fCRO @ Fractional CRO

Session Facilitators
avatar for Kim Cragg

Kim Cragg

CEO, Ignite Fractional Sales Solutions
Our Vision: At Ignite Fractional Sales Solutions, we envision a world where businesses have access to the best fractional sales practices, regardless of their size or location. We strive to provide exceptional service and support to our clients. Our Approach: We take a customer-centric... Read More →
avatar for Jamie Vernon

Jamie Vernon

CTO and Consultant
I help small to mid-market companies partner more cleanly and more closely with technology teams.  Sometimes, that means creating innovative solutions to cut costs without cutting capabilities, finding a way to do something new, or simply get better value out of the assets already... Read More →
avatar for Julie Kopp

Julie Kopp

President & Owner, Arbor View Consulting
My unique approach to product coaching and advising centers around user and customer needs, collaboration, and problem-solving. I prioritize understanding the problem at hand before jumping to a solution. By taking the time to collaboratively discover and define the problem, we can... Read More →
avatar for Evan Meagher

Evan Meagher

Fractional CFO
I focus on short- and medium-term engagements for companies who need help building their fundraising narrative, tying the numbers together to tell a compelling story, and negotiating term sheets. I've raised over $6 billion in debt & equity in my career as a CFO and investment banker... Read More →
avatar for Bryan DeShasier

Bryan DeShasier

Founder / CEO, FractiPro LLC
I'm a Fractional Chief Operating Officer (fCOO) and I get things done! As your success partner, I guide startup/scale-up visionaries from operational chaos to profitable efficiency through strategy alignment and execution.
avatar for Christian Solomine

Christian Solomine

CEO & Founder, Fractional-CRO.com
Fractional CRO was created to help B2B SaaS and technology firms with strategic growth guidance. Many companies are not sure about the responsibilities to assign to this new position in their organization or may not be ready for their first Chief Revenue Officer. Fractional CRO helps... Read More →


Wednesday May 15, 2024 11:00am - 12:00pm MDT
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