Boulder Startup Week 2024

You know you need to tell a better story, and that your story will set you apart from the mob, but most entrepreneurs don't know what a good story is, how to tell it with unshakable confidence, or how to make it 100% relevant to your audience – so they buy from you, tell their friends about you and stick around for the long haul. In this session, Johanna demonstrates that stories have the power to build loyal followings, raise revenue and change the world. 

You'll learn: 
*How to boil your big mess of a story down to its compelling essense 
*Why the *right* story is absolutely essential if you want to get the funding and effectively convey your why
*Why the stories you think are great stories might be derailing your mission and costing you money