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Tuesday, May 14 • 12:00pm - 1:00pm
The Ins & Outs of Concept Testing with Users

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Do you have a few ideas and not sure how your users will react to it? Have you tested out things in the past, and it's gone poorly? This session will cover the basics for those that are wanting to test out how their ideas might fair in the real world. From planning and prototyping to testing, I'll walk you through the lessons I've learned as a user researcher with concept testing and identify the common pitfalls for you to avoid. There will be time for attendees to ask questions specific to their ideas.

Session Lead
avatar for Laura Lighty

Laura Lighty

Senior User Researcher, Viget
Laura is fueled by tea and curiosity for deeply understanding people to create more meaningful experiences, as a designer and researcher. Her research career has taken her into a variety of fields, from power tools to medical devices to digital services and experiences.Being raised... Read More →

Tuesday May 14, 2024 12:00pm - 1:00pm MDT
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